Resume

13 Years of Experience

Experience

2020 - Current
M&T Bank

Vice President - Sr. Instructional Designer

▪ Develop high-quality instructional materials and course curriculum for various internal stakeholders
▪ Collaborate with subject matter experts and stakeholders to identify educational needs and formulate learning objectives
▪ Design, create, and test interactive e-learning modules using tools like Articulate Storyline, Adobe Captivate, or LMS such as Workday Learning and Blackboard
▪ Apply knowledge of adult learning principles to design effective and engaging learning experiences
▪ Perform needs analysis to understand target audience needs and identify measurable behaviors and business outcomes
▪ Conduct evaluations and assessments to measure training effectiveness and iterate
▪ Provide mentorship to junior instructional designers, guiding them in their projects
▪ Create and manage the M&T learning brand identity and learning style guide
▪ Manage multiple instructional design projects simultaneously, ensuring that all deliverables are met on time
▪ Design learning experience, curriculum and content for Rising Leaders Development Program
2014 - 2020
TEKsystems

Sr/Lead Instructional Designer

▪ Develop interactive training, including web-based training, simulations, games, hands-on activities, case studies, role-plays and assessments
▪ Mentor instructional design team members in the development of learning products
▪ Review the instructional soundness, adherence to design and style guidance, and quality of training deliverables produced by the instructional development team
▪ Provide voice talent, recording and sound editing for web-based training courses
▪ Manage projects through ideation, creation, execution and evaluation of training materials
▪ Make training recommendations consistent with time frames and budget
▪ Design and develop Facilitator Guides, Participant Guides, PowerPoint presentations, Quick Reference Guides, Job Aids, and audio/video scripts
▪ Design and develop e-Learning Storyboards to precisely communicate instructional strategies to clients
▪ Interview Subject Matter Experts and analyze input from them to create instructional materials
▪ Utilize the latest e-Learning methodologies, technologies and trends
▪ Analyze client source content, target audience demographics, job tasks, and learner environment to identify learning objectives and appropriate instructional strategies
▪ Develop Instructor led training programs for classroom and virtual classroom settings
2008 - 2014
IDI Billing Company

Product Marketing Specialist

▪ Lead corporate rebranding initiative and design efforts
▪ Guided executive level internal communications and public relations initiatives
▪ Collaborated with product teams to create proposal responses and requirements documents
▪ Developed marketing campaigns and dashboard reports through Salesforce.com
▪ Served as Salesforce.com Administrator for Sales & Marketing organization users
▪ Executed social media marketing, programs, and campaigns (Instagram/Facebook/Twitter)
▪ Created content on corporate website via WordPress CMS (idibilling.com)
▪ Monitored web SEO and e-mail campaign effectiveness to continually attract site traffic ▪ Developed lead generation campaigns for print, electronic/web marketing and social media
▪ Conducted marketing research to support lead generation efforts
▪ Produced content for corporate e-newsletter and quarterly internal newsletters
▪ Spearheaded customer events including trade show exhibits and annual user conference
▪ Designed corporate training presentations templates and documentation
▪ Managed graphic design, new media and print vendor team
2005 - 2008
Element K

Instructional Designer III

▪ Designed innovative instructionally sound training for client online delivery
▪ Developed learning objectives and created storyboards (voiceover scripts, on-screen content, animation) for e-Learning modules
▪ Prepared clear, relevant objectives and design documents to meet client needs
▪ Coordinated with cross-functional team including SME’s, digital artists, software engineers and quality assurance
▪ Developed assessments for evaluating learning effectiveness and measuring performance
▪ Served as project lead and mentor for the training team environment
▪ Utilized instructional design methods to ensure a systematic approach during the design of eLearning courses

Education

2007 - 2009
Rochester Institute of Technology

MS Information Technology

Learning and Knowledge Management Systems
2001 - 2005
Pennsylvania State University

BA Communications and Media Studies

Marketing

Certificates